Kidswear Shopping Guide: Durable, Safe Fabrics & Size Charts

Why age labels mislead

A '4–5 years' label from one brand can fit very differently from another, and international brands often size by height in centimetres. Measuring your child takes a minute and avoids most returns.

Choosing fabrics for children

• 100% cotton or cotton jersey for daily wear and sleep.
• A little elastane helps leggings and trousers keep shape.
• Avoid rough sequins, beads and stiff embroidery inside garments.
• Organic cotton can be gentler for sensitive skin, though certification claims should be checked.
• Flat seams and tag-free labels reduce irritation.

Safety checks

1. 1

   Small parts

   Buttons and decorations should be firmly attached for younger children.

2. 2

   Drawstrings

   Avoid cords around the neck and hood on young children's clothing.

3. 3

   Dyes

   Wash new clothes before first wear to remove excess dye and finishes.

4. 4

   Nightwear

   Choose children's sleepwear that complies with your country's flammability and fit requirements; follow its safety labels.

Buying for growth

For toddlers, buying one size up with adjustable waists or roll-up cuffs stretches the wear time. For school uniforms and special-occasion outfits, buy close to the date to avoid outgrowing.

Frequently asked questions